Australia

Swift Networks continues to roll out vertical markets strategy across the nation

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Resource industry clients, along with aged care and health-and-wellness industry clients are bread and butter for Swift.

The three markets are the content providers most profitable vertical markets.

Swift is transitioning from a technology company to a media group while sticking to a loyal customer base.

We have worked closely with Rio over 11 years and look forward to strengthening the partnership going forward.

This agreement is central to our core strategy of leveraging our market-leading position to drive growth in our key mining-and-resources vertical.

Swift Media chief executive officer Pippa Leary

What does Swift Media do?

Swift Media Ltd (ASX:SW1) is a communications, content and advertising solutions provider operating in Australian markets.

The capitve audiences broadcaster has rebranded in recent times from its old name of Swift Networks Group Ltd to Swift Media and continues to use the same ticker on the Australian Securities Exchange, SW1.

Swift is transitioning from a technology company to a media content delivery group aware of its keen positioning in a changing landscape where consumers access entertainment from screens in a variety of places.

Three vertical markets where Swift is focusing its efforts are the mining and resources, aged care and health and wellness industries which bring in the companys most profits

Where is Swift Media?

Australian company Swift has offices in Perths Technology Park innovation hub, near Curtin Universitys Bentley campus.

It also has offices in Sydney and Melbourne, giving it a broad reach to access decision makers and content producers from across the country.

Who leads Swift Media?

Swift is led by chief executive officer Pippa Leary, a digital media and sales executive with more than 17 years experience in industry.

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Leary has extensive media industry experience gained in roles at Nine Network, the APEX Advertising exchange and Fairfax Media.

Key positions Leary has held include head of Nines digital sales team and managing director of Fairfaxs media division.

The experienced corporate executive also served as CEO of the Fairfax-Nine programmatic exchange APEX.

Leary has taken seats at the boardroom table the past four years, serving as a director for two boards.

These boards include the Interactive Advertising Bureau, where the Swift CEO of four months has served for the past two years.

What does Swift Media own?

Swift owns and delivers content networks to audiences in a variety of industry settings, such as the mining and resources, aged care and health and wellness industries.

Clients from the three key industries that make up Swifts most profitable markets and help it reach clients from across Australia.

Doctors surgeries and medical group consulting rooms are two places where people might end up seeing Swifts digital and analog screen offerings.

Other places Swift reaches captivated audiences with content are in dongas and mine camps for large Australian mining projects.

Aged care facilities, hotels and oil rigs are other captive sites for Swifts audiences.

The sites have a long “dwell time” and give the company a high-value clientele that advertisers and sellers may pay a premium to reach.

What are Swift Medias next steps?

Swift hopes to build additional scale in the three profitable vertical markets in financial year 2020.

It also hopes to upgrade its product development capabilities in the financial year and bring new products to market.

Other FY20 strategic growth priorities for the company are to develop new and diversified revenue streams through targeted advertising and software-as-a-Read More – Source