Call it an Axe-ident.
No one was injured, WDRB-TV reported, although the highway was shut down for hours.
But this wouldn't be making national news if it were just any product accident. This was Axe, (known in the UK and Australia as Lynx), which has an oft-mocked public image of being a strong-smelling product overused by teen boys desperate to attract dates.
So of course, Twitter users immediately recognized something smelled funny.
And one Twitter user is predicting the explosion could turn up in a future comic book.