Bud Light (Credit: Shutterstock)
8:52 PM 02/28/2018
MillerCoors marketing executive Greg Butler dropped a metaphorical dome shot on Bud Light over “Dilly Dilly.”
“I get a ton of people saying, ‘Are you going to do something like Dilly Dilly?’ And I’m like ‘No, I have to sell beer, not sell a meme.’ ‘Dilly Dilly’ has become a new phrase for cheersing, but it’s actually not driving Bud Light volume. My job is actually not to sell culture, it’s actually to sell beer. And the reality is it’s not selling beer,” Butler said during an interview with AdAge when discussing Bud Light’s viral “Dilly Dilly” campaign.
Ladies and gentlemen, that’s what we like to call getting absolutely destroyed. Let me be crystal clear here. I’m not against Bud Light at all. There is literally a “Dilly Dilly” hat sitting on my desk as I type these words, and I drink the beer all the time. I also drink a lot of Miller Lite. I’m a diversified man, especially when it comes to my beer choice for football.
Having said that, Butler just nuked Bud Light. There’s nothing that ends a discussion quicker than suggesting the rival company isn’t actually succeeding at making sales. After all, companies that don’t make money don’t succeed. Bud Light can’t take this sitting down. They have to fire back immediately, and fire back hard.
I don’t know what they should do, but they have to do something. I also love the idea of a war between Miller Lite and Bud Lite. Competition makes everybody better. So, I say let’s just get to it and high noon this party like it’s 1845.